Development of an advertising campaign and logo for the residential complex “AMERICA”
Just as America has become a land of new opportunities for millions of people from around the world, the America residential complex in Lviv offers a whole new dimension of life for its residents. This is embodied in advertising messages that highlight the benefits associated with environmental cleanliness and affordable quality amenities.
The semantic connection is deepened by the modernized logo. It makes maximum use of the well-known symbols of America – the stylized letter “A”, as well as the colors and stars of the national flag.