Development of positioning and identity of the new brand ApartUA

Client: KADIUM-BUD
PROJECT: Development of positioning and identity of the new brand ApartUA

The Liberty team has developed positioning and identity for the new home rental service ApartUA.

For successful communication, we developed the slogan “Service inclusive”, which created additional value and emphasized the main feature of the brand.

The target audience of the company is conservative people, businessmen, company executives and foreigners. The strict style emphasizes the quality of service – only new buildings, only the central part of the city, comfort as in a luxury apartment.

Development of positioning and identity of the new brand ApartUA