Logo and packaging design for iFresh

When entering the market, iFresh wet wipes brand asked us to create a modern, bright and attractive look for their products. The customers’ requirement was to use white color, contrasting colors to simplify the printing process, as well as to emphasize that the wipes are suitable even for children.

Having fulfilled these requirements in the development, we emphasized the quality of natural components of the products, the Ukrainian origin of the brand and the emotional appeal of the slogan “freshness with love”.