Naming and corporate identity for Chelsea Tower
The client wanted us to develop a corporate identity and naming for a new residential complex. The imperial British style or colonial motifs were mandatory when developing the logo’s appearance.
Since the new residential complex is directly related to the business environment segment, we decided to name it “Chelsea Tower”, thus conveying the very spirit of Great Britain. The logo we developed is a stylized skyscraper facade depicted in a strict minimalist design. The solution is to create a strong association with the aristocracy of the New Age, including both nobles and magnates.